It appears that The Marvels, the latest entry in the Marvel Cinematic Universe (MCU), is in trouble. With analysts Erik Davis, Luiz Fernando and Valliant Renegade, all suggesting that the film may be in for a rocky opening weekend, all eyes are on how the film’s embargo will fare.
Disney has put an embargo on reviews for the film until just two days before it releases in theaters, Erik Davis, Managing Director of Fandango, assured that this isn’t an indication of the film’s freshness. Davis pointed out that Avengers: Endgame premiered only four days before, suggesting that the embargoed reviews may just be an effort to keep secrets under wraps for as long as possible.
However, there are vast differences between “Endgame” and “The Marvels.” The 2019 film was the finale of an almost decade-long movie journey and the films were actually good. Since “Endgame,” Disney has failed to deliver and went off the deep end.
Pre-sales for The Marvels have been “the weakest for an MCU film post-2020,” signaling a lack of interest from general audiences. Furthermore, Disney is apparently shifting its marketing away from The Marvels and is putting it toward its upcoming animated film Wish instead.
Based on what we know so far, Box Office Pro is predicting The Marvels to have the worst opening weekend box office haul in the MCU’s history, predicting that the film will gross between $50 million and $75 million domestically. It’s even predicted to make between $121 million and $189 million in its entire US run.
According to reports the movie cost Disney an out-of-pocket expense of around $219 million.
Analyst and YouTuber Valliant Renegade also shared his assessment, “In the case of this situation, this is one where they are not going to allow any reviews of any kind to come out on this movie until its opening day. That’s a bit of a head scratcher.”
It’s not a head scratcher, Disney doesn’t want the reviews coming out because the movie is terrible, they want to get the most out of they can and move on.