Almost four years ago, the news that Disney was creating a streaming service was a huge news story that was met with great anticipation.
What a difference a few years makes.
The content to come out of the company has been disastrous, and when Disney started to take a beating over their woke content, they believed they were too big to fail.
Well, nobody is too big to fail, and the company is taking a beating.
Disney is pouring billions of dollars into their streaming service, but people aren’t watching. In the most recent quarter, the service lost 300,000 subscribers in the United States and Canada.
The company is raising the price to $13.99 a month from $10.99 to keep afloat. In 2022, the company raised the streaming service price from $7.99 to $10.99 a month.
So if you were a Disney + subscribing you’ve seen prices rise 75% in less than two years.
From Breitbart News:
On Wednesday, the studio reported domestic Disney+ subscriptions fell by 300,000 for the fiscal third quarter, to 46 million subscribers. By comparison, Netflix boasts around 76 million domestic subscribers. Worldwide, Disney+ subscriptions declined 24 percent for the period, mostly due to the end of Disney’s deal with Hotstar in India.
It’s no wonder returning CEO Bob Iger wants to use AI so he can slash his staff.
Disney’s biggest problem is that viewers don’t like the content.
The highly anticipated series Willow was canceled (then quickly deleted from the service), and National Treasure: Edge of History was canceled. Disney was hoping their new Marvel series Secret Invasion would help them…it was the second-rated Marvel series on the platform.
Another problem the company is facing is that people aren’t going to the parks anymore.
During the Fourth of July holiday (the parks are usually packed) wait times were around 25 minutes for featured attractions.
Why? People are no longer giving Disney their money and people are spending it elsewhere.