The singer known as FKA Twigs has responded after her ad campaign with Calvin Klein was banned, claiming that it was a “stereotypical sexual object.”
The decision was made by a UK regulator after reviewing the singer wearing a denim shirt claiming that it would “likely to cause serious offence by objectifying women.”
The ad that caused the stir showed FKA twigs wearing an unbuttoned denim shirt, exposing the right side of her body.
The ASA said the “image’s composition placed viewers’ focus on the model’s body rather than on the clothing being advertised” and that it “presented her as a stereotypical sexual object.”
FKA twigs said that she does “not see the ‘stereotypical sexual object’ that they have labeled me.”
“i see a beautiful strong woman of colour whose incredible body had overcome more pain than you can imagine,” the star said.
“in light of reviewing other campaigns past and current of this nature, i can’t help but feel there are some double standards here,” she added. “so to be clear… i am proud of my physicality and hold the art i create with my vessel to the standards of women like josephine baker, eartha kitt and grace jones who broke down barriers of what it looks like to be empowered and harness a unique embodied sensuality. thank you to ck and mert and marcus who gave me a space to express myself exactly how i wanted to – i will not have my narrative changed.”
Calvin Klein has also defended the ad.
“The images were not vulgar and were of two confident and empowered women who had chosen to identify with the Calvin Klein brand, and the ads contained a progressive and enlightened message,” the company said.
The reason why FKA twigs has claimed the decision is a double standard is that recently Calvin Klein released an underwear campaign featuring actor Jeremy Allen White and none of those images were restricted.