At first, it looked like a joke.
On their home page, Fox News posted an article patting themselves on the back.
“Fox News Digital dominated April 2023 to finish as the No. 1 news organization in key measurables,” the piece said. “Americans flocked to Fox News Digital for the latest news and analysis during the news-heavy month to help it top all competitors in both multiplatform minutes and multiplatform views, according to Comscore. It marked the seventh-straight month as the top news brand among multiplatform views and the 26th straight month as No.1 with multiplatform minutes.”
The glowing review of themself continued: “April featured exclusive political reporting such as the White House dismissing claims the Biden administration mishandled the federal investigation into Hunter Biden, ex-Director of National Intelligence John Ratcliffe saying the “only explanation” for the COVID-19 global pandemic is a lab leak and former President Donald Trump suing his ex-lawyer Michael Cohen for more than $500 million.”
The piece continued with stats to show how great they are.
If you read the rest of the post, it seems like the news network is trying to convince itself that “everything is ok.”
The glowing self-review of the news network looked more like a desperate Bud Light campaign.
Whereas Carlson’s second to last week on the network from April 10 through April 14 averaged 3.19 million total viewers and his last week on the network from April 17 through April 21 averaged 3.02 million total viewers, the three weeks since rotating hosts took over the 8 p.m. hour have averaged 1.53 million total viewers in the timeslot, according to Nielsen live plus same-day figures, marking a 52% and 49.3% decrease in total viewership, respectively.
The only host that is saving Fox News right now is Greg Gutfeld’s late-night show.
The network is taking a ratings beating and they decide to pat themselves on the back. That’s about as pathetic as it gets.