A new seven-figure advertising campaign backing Immigration and Customs Enforcement (ICE) is set to air nationwide ahead of President Donald Trump’s State of the Union address next week, aiming to refocus attention on crimes committed by individuals who entered the country illegally.
The 30-second ad, titled “Forget,” is funded by American Sovereignty, a conservative nonprofit organization. It will run on national television and digital platforms, with targeted emphasis in Washington, D.C., and battleground states including Georgia, Michigan, and North Carolina.
The ad’s message is direct.
“They want us to forget that for years they let dangerous criminals into our country,” a female narrator says. “They want us to forget their names and who took them from us. They want to give dangerous illegal immigrants sanctuary, defying federal laws, causing chaos, and putting our safety at risk.”
The spot concludes with a call to action: “Enough is enough. We must let Immigration and Customs Enforcement do its job, removing dangerous criminals from our neighborhoods and keeping America safe.”
The ad features headlines and images connected to several high-profile killings, including Jocelyn Nungaray, Kayla Hamilton, Laken Riley, and Rachel Morin. In each case, suspects were reported to be in the United States unlawfully. The cases drew national attention and were widely cited during immigration policy debates.
The commercial also references a New Mexico judge accused of harboring an alleged Tren de Aragua gang member, as well as a Wisconsin judge convicted last year of obstructing ICE agents during an attempted arrest.
American Sovereignty previously drew attention during Super Bowl week by placing pro-ICE billboards in San Francisco, prompting backlash from some local residents. The new ad campaign significantly expands that effort, both geographically and financially.
The timing aligns with polling that suggests strong public support for deporting noncitizens convicted of crimes. A recent Public Opinion Strategies survey found that 79% of likely voters in several swing states agreed that illegal immigrants convicted of a crime should be required to leave the United States. A separate Cygnal poll reported 61% overall support for deportations of illegal immigrants, with 54% backing ICE enforcement operations.
Immigration remains one of the defining issues of the 2026 political cycle, particularly in competitive states where border security and public safety are central themes.
With the State of the Union approaching, the ad campaign appears designed to reinforce a clear narrative: that immigration enforcement and public safety are inseparable — and that voters should not “forget” the human cost cited by its supporters.
Whether the messaging shifts public sentiment further or deepens partisan divides remains to be seen. But as the political spotlight turns back to Washington next week, immigration will once again take center stage.
